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Learn English: the key to the growth of your company

Learn English is the key to the growth and success of your business is to enter the international market. Access to the international market allows for excellent business opportunities and it could be the jump that allows your team to become a driving force within the sector.

The main advantages to becoming an international business

According to the EAE Business school, there are several benefits:

  • A considerable increases in sales, as opening to new markets will increase the number of clients and, therefore, will increase the possibility of having a greater demand for business and a higher turnover. 
  • Greater competitiveness, as international corporations tend to have higher productivity rates and they obtain more business than those who are not open to the foreign market. 
  • Less risk of not being dependent on the local market and having regular clients. 
  • Greater experience and knowledge of the consumer and the competitors of the foreign market. 
  • Mastering English means more prestige for the company, as it is the language that all the leaders use and know. International representation leads directly to greater credibility within the sector. 

However, in order to benefit from these advantages, the process of internationalisation also requires consolidated knowledge in effective communication, to dominate the language of international corporations: English.

Learn English: the guaranteed success of your business

The key to a speedy expansion, according to Kristin Wong, a journalist for the New York Times, is knowing what is the next step for your business and when it should be taken. Planning and organisation are just as important as the delivery. 

Understanding is key

Once you have decided to expand to new markets, it is time to effectively train your team and get to know those who will lead and operate these important international relations. 

Effective communication is fundamental in any organisation, especially for the expansion onto the international market. Effective communication has an impact on the development of your products, relations with clients and other companies, team management and almost all other operations within your business. 

Professionals are a key target audience, as they can often act as a channel to access and create contact with other clients. If these professionals are informed and committed, communication with other groups is destined to be successful as well. 

In managerial roles there is a great emphasis on having excellent communication skills. Those in these positions need to master a series of expressions and colloquial business language in English if they want to be successful in their work.

Speak and communicate in English: one of the communication barriers in international relations

Without a doubt, language and linguistic ability can become a problem when communicating. 

In fact, according to the worldwide inquiry carried out by 572 executives between February and March 2021 by the Economist Intelligence Unit, declared that the majority of these executives (almost 90%), think that, if they improve cross-border communication within their organisation, they will also increase their earnings, their turnover and their market share.

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This is partly because potential opportunities abroad are being rejected, which is corroborated by almost two thirds of these executives. This confirms that language and cultural barriers make it harder to penetrate unknown markets. 

Despite evidence of greater success on the international market, 47% claim that their business does not offer sufficient training to develop employee linguistic skills, and 40% consider that they do not put enough emphasis in choosing and hiring personnel suitable to diverse working environments. 

Thus, we can confirm that communication in English courses are vitally important for businesses that want to be on the international market. 

You have the opportunity to grow up your business now. Contact Nathalie Language Experiences and discover the training plans for companies, it changes the future of your organisation.

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